First Look: Google's Project Jacquard, Levi's smart jacket
Ever wondered how it would feel to wear a jacket that performs actions on your smartphone with gestures? Well, nobody thought it would be possible, but Google had other plans! Google' Project Jacquard has taken off with the introduction of Levi's new smart jacket and is set to take the world by storm. It’s targeted at people who commute by bike, and I think the only people beyond that target market are going to be a few techies and people who just really like jean jackets. Also, it works with both Android and iPhone. When you talk to both Levi’s and Google, they’re very eager to tell a design story about this jacket, not just a technology story. It comes out of a partnership between the clothing company and a small division of Google dedicated to experimentation. We’ve seen lots of weird projects inside Google’s ATAP, but most of them (like the ill-fated Project Ara) have ended up getting scuttled. The Levi's Trucker jacket is currently available in the Unit